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In Memoriam: Gregory B. Root
Editor's Welcome
Welcome to the first part of a three part series of CodeMap Compliance Briefings concerning the compliance issues associated with common laboratory marketing practices. Each week, we field many questions concerning proposed and existing marketing practices that laboratories use to acquire new customers and accounts. These practices must be carefully controlled and monitored to ensure compliance with the myriad of laws and regulations that govern health care providers. If your laboratory utilizes any marketing practices that we do not discuss in the coming weeks and you are concerned about the potential compliance implications, please send us an email describing the practice and your concerns. We respond to most emails and we may address your question in a future CodeMap Compliance Briefing.
Sincerely,
Gregory Root, Esq.
Marketing Practice 1: Free Testing
Several of our subscribers that manage clinical laboratories have asked us recently about the marketing practice of providing a limited amount of free testing to a potential or existing customer, so th....
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