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CodeMap Compliance Briefing: 3/19/2004

Editor's Welcome

Welcome back to the second installment of our three part series concerning sales and marketing practices and the associated compliance implications for clinical laboratories. Last week we discussed the provision of free testing to prospective clients for validation or comparison purposes. This week we will look at the practice of providing support services to clients. As always please feel free to email us with any questions and/or concerns.  

Sincerely,

Gregory Root, Esq.

Marketing Practice 2: Support Services

Many laboratories offer support services to their clients in order to strengthen the relationship between the laboratory and existing or potential referral sources. Support services may help the client in a number of areas including:

  • Sales and marketing of the client's own laboratory or outreach program.
  • Billing and collections.
  • Human resources.
  • Market development.
  • Lab....

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